Music and my "personal brand"

It's a pretty hot thing these days to develop a "personal brand".  The topic of a personal brand is sort of obnoxious in my mind.  I can create any kind of brand that I want which may or may not be congruent with who I am through packaging.

Then again, I just made a CD mix to play in my car.  I can't help but wonder what people might think of me when I bump tunes like:

• As Long as You Love Me by the Backstreet Boys
• Only in My Dreams by Debbie Gibson
• Sweet Dreams by Patsy Cline
• For the Longest Time by Billy Joel

Granted these songs are mixed in with Gang of Four, Amy Winehouse, Gorillaz, Oasis and many others that I don't really worry about what people might think of when they hear it.

I'm supposed to go out with a friend this week and when I pick her up, I wonder what she'll think if she hears the tunes.  Maybe I should just skip them, who knows?

I guess in some ways I do think about my "personal brand" when it suits me even though the topic nauseates me.  Maybe THAT is what defines my personal brand.  I guess that's a little flimsy eh?

Comments

[Chris Yeh]

Listen to the music that makes you happy. The older you get, the less impressing others with your musical tastes matters.

Then again, you're talking with a guy who admits listening to the Taylor Swift song.

[Jackie]

I was OBSESSED with Debbie Gibson when I was ten. Would still be thrilled to see her play live. Sad but true!