It's a pretty hot thing these days to develop a "personal brand". The topic of a personal brand is sort of obnoxious in my mind. I can create any kind of brand that I want which may or may not be congruent with who I am through packaging.
Then again, I just made a CD mix to play in my car. I can't help but wonder what people might think of me when I bump tunes like:
- As Long as You Love Me by the Backstreet Boys
- Only in My Dreams by Debbie Gibson
- Sweet Dreams by Patsy Cline
- For the Longest Time by Billy Joel
Granted these songs are mixed in with Gang of Four, Amy Winehouse, Gorillaz, Oasis and many others that I don't really worry about what people might think of when they hear it.
I'm supposed to go out with a friend this week and when I pick her up, I wonder what she'll think if she hears the tunes. Maybe I should just skip them, who knows?
I guess in some ways I do think about my "personal brand" when it suits me even though the topic nauseates me. Maybe THAT is what defines my personal brand. I guess that's a little flimsy eh?