I just read a super post on Mark Cuban's blog about how brands sway consumer interest and its relation to current search engines. Most of the time when I search on google I rarely go past the first page (unless the results are just off the mark, of course then I will just change the search).
He brings up a superb point about the power of recommendations from people like Oprah or even Mark Cuban as a means to improve the impact of a search. He also talks about targeting certain demographics in the media as a means to draw an audience.
How do you do that in search? He asks:
If Mark Cuban on Facebook lists my favorite magazines, books, movies, what have you, will anyone care ?
I think yes. Wouldn't it be cool to have a search engine that you could type in certain general demographic info and type in "book recommendations" and you would get 50 or 60 search results with people who would likely resonate with you?
I suppose the search engine could simply crawl to social networks or relevant websites. Maybe the point I find so exciting (and I'm probably late to the game on this) is that I would rather get 10 results where 70% of them work vs. 100,000 results where I'm lucky if .1% work.
It's interesting how he just drops ideas like this out here, basically giving people the chance to hit it big with a new idea.