Lizette Wilson recently wrote an interesting piece in the in the SF Business Times(8.4K) about the way women behave in terms of valuing their business, services, salary, etc. Before you even as, no it was not interesting just because I am quoted in it. See, that's why it's interesting to ME, ha!
I was thrilled to see Eileen Gittins, CEO of Blurb get right to it with regards to this:
"The amount of capital you seek is a function of what you're trying to accomplish. You can't be an effective CEO if you don't measure results. And measurement is mathematics. You have to be comfortable with that."
I can promise you that she is. In the 4+ years since I started Taylor Inc. and have been helping entrepreneurs pitch their company as well as raise money for them, the ratio of men to women CEO's has not changed. It's mostly dudes.
Admitting that without judgment can be very powerful for a CEO who is a woman. Alternatively, I suppose you could go into and try and change it or even go around it because of that. I'm pretty sure, however, that by doing so you've reduced the odds of company survival precipitously.
I'm not suggesting that a woman should try and be one of the boys (believe me we have plenty of us right now...). Rather, understand what motivates men and then use that energy to your benefit. And trust me, we're not that hard to figure out.